Tallow Coffee Roasters
A two-minute film shot in one day at the roastery.
A small roaster selling to cafes wanted a film that showed the roasting, not the logo. One day on the floor, one interview, three vertical cuts.
Odile roasts six days a week and did not want to stop for a crew. We shot around the roaster from 6 AM and did the interview in the cupping room at noon.
The film runs two minutes on their site and in two cafes that carry the beans. The three verticals went to wholesale buyers by email.
In the quarter after it went up, wholesale inquiries rose 31%.
+31%
Wholesale inquiries, next quarter
Crew
Omar Villalobos, Caleb Oduya, Wren Takahashi
Stills
Stills from the film
First roast, 6:10 AM
Cupping room interview
1
Shoot day
3
Vertical cuts
+31%
Wholesale inquiries
One day of filming and we still use the footage every week.
Odile Ostrander
